Top 5 Beauty Retail Apps in Netherlands Q2 2023: Performance Overview

In the second quarter of 2023, the top 5 beauty retail applications in the Netherlands exhibited varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared:

Parfumerie Douglas saw a consistent user base with weekly active users fluctuating slightly from around 21K in early April to approximately 20K by the end of June. Downloads peaked at 4.1K in the first week of May, followed by a varied trend, concluding the quarter with 2.9K downloads in the last week of June.

LOOKFANTASTIC: Beauty & Makeup experienced a steady increase in weekly active users, climbing from 7.8K at the start of April to 9.3K by the end of June. Downloads also showed a positive trend, peaking at 2.1K in the week of May 22 and ending the quarter with 1.8K downloads.

Lush Fresh Handmade Cosmetics maintained a stable presence with weekly active users rising from 278 in late March to 381 by the end of June. Downloads saw a moderate increase, reaching a high of 493 in the week of May 22 and finishing the quarter with 401 downloads.

CHARLOTTE TILBURY showed significant growth in downloads, especially in the last week of June with 2.3K downloads, up from zero in mid-May. Active users also saw a substantial rise, reaching 2.3K by the end of June.

BEAUTY BAY maintained a modest user base with active users around the 300 mark throughout the quarter. Downloads were relatively low, peaking at 85 in the week of May 22 and ending with 35 downloads in the final week of June.

These insights are based on data from Sensor Tower. For more in-depth analysis and insights, visit Sensor Tower.